Prouction, Distribution, Marketing And Exhibition homework.

Augusto Pitsilides

Media

                                                                Prouction, Distribution, Marketing

                                                                                And Exhibition

Production:

Pre-production all of the ideas, they will choose the type of genre for the film first, then proceed to create a storyline for the film and create a script, the Director(s) and writer(s) will do this, they will then be drawn a series of  storyboards produced (small still images with detailed analysis of specific scenes). Actors for the specific roles will then be auditioned and a cast will be formed

 In the production stage, the film or video piece is created and shot, there will be a variety of people on scene for example:

•Property master

• Script supervisor

•Assistant directors

• Photographer

• Picture editor

•Sound editors.

Source: http://movieretrospect.blogspot.co.uk/2011/12/making-movie-production-design.html

During the production, all of the needed actors will be on set will be called to act out their scenes, this will usually be filmed by more than one camera, so that different angled shots can be taken and edited post production. Microphones and cameras will be used, but they will all be kept out of shot  ( see image left)

Post production the film will then be edited, and eventually put onto film (for cinemas) DVD and blueray and distributed to the cinemas, private viewers and then on DVD to the public.

Distribution:

Distribution is the process of when the movie is made available to watch by audiences, usually primarily via cinemas, approximately 16 weeks after its cinema release, it is put onto DVD/Blueray and available to purchase, a few months after this it is available on paid websites / paid TV such as Netflix and Sky Movies, and after this it is usually available to be aired on TV.

It is done in this order so that the maximum possible amount of money can be made per film.

                                                        

Marketing:

Marketing a film is a very important part of the industry, it is important to inform people of the new releases of your film in hope to gain as many people to watch it as possible, the major 6 ways this is done is:

·         In Cinemas

·         Television and radio

·         Internet

·         Print

·         Merchandising

Many trailers for other movies are often shown in the cinema prior to other films, aswell as posters, and often Cut Outs of characters from the film. These adverts will always preview the best bits of the film, incising people to want to see it

Hollywood spend over $4billion a year in advertising via TV and radio, these adverts are never longer than 30 seconds, these adverts will occur inbetween TV or Radio shows, it is best to aim the advert at the main time the target audience will be viewing, for example do not show a 18+ horror on cartoon network, and also don’t show a new Tom and Jerry film at 10pm on Dave. These adverts will always preview the best bits of the film, alike in Cinema

The internet is a cheap and effective way to advertise movies, companies can pay sites that get vast amount of traffic such as: Twitter, Facebook, Youtube and many others to have adverts of their films. These can often be sidebar adverts, or even unskipable adverts on youtube videos, these are affective as the target audience for Cinema 16-34 spend a lot of time on the internet.

Printing adverts are one of the dying ways to advertise films, these will be short adverts in newspapers and magazines, however these are not as effective as TV and Internet adverts as they do not preview the film.

Merchandising is a useful advertising technique, usually with children films, the production company can produce small cheap toys and send them to fast food companies that will give them as gifts with meals. The children get these toys and then ask their parents to take them to see it in the cinema, which will lead to over 2 tickets getting purchased.

Exhibition:

The audience are shown films in a variety of ways, the main ways are:

·         Theatrical Launch, in cinema viewings

·         Non theatrical viewing, I.E on Aeroplanes, Coaches and in hotels

·         Home Entertainment, being watched on Blu Ray or DVD

·         Subscribed viewers, I.E Netflix and Sky Movies

·         Free To Air TV, after a film has been released for two or more years it is usually shown on TV

A growing way to watch films now is illegally online, this is probably the most simple way, however it damages the business as minimal money is put back into the cycle, eventually leading to bad quality films being made.