Tuesday, 25 September 2012

Homework: Production, Marketing, Distribution and Exhibition



Production: In production the film is created and shot. More crew will be recruited at this stage, such as the script supervisor, assistant directors, stills photographer and sound editors. A typical day's shooting begins with the crew arriving on the set/location by their call time. Dressing and lighting can take many hours or even days so they are often set up in advance.
While a scene is being filmed, they are already preparing the next one. While the crew prepare their equipment, the actors are wardrobed in their costumes and attend the hair and make-up departments. The actors rehearse the script and blocking with the director and the camera and sound crews rehearse with them and make final tweaks. Finally, the action is shot in as many takes as the director wishes. The assistant director informs everyone that a take is about to be recorded, Once everyone is ready to shoot the procedure then begins. The clapper, who is already in front of the camera with the clapperboard, calls "marker!" and slaps it shut. If the take involves extras or background action, the AD will cue them ("action background!"), and last is the director, telling the actors "action!” . A take is over when the director calls "cut!", and camera and sound stop recording. When shooting is finished for the scene, the assistant director declares to move on. Call sheets are distributed to the cast and crew to tell them when and where to turn up the next shooting day.With workdays often lasting 14 or 18 hours in remote locations, film production tends to create a team spirit. When the entire film is in the can, or in the completion of the production phase, it is customary for the production office to arrange a wrap party to thank all the cast and crew for their efforts.
Steps of distribution:
  • Someone has an idea for a movie.
  • They create an outline and use it to promote interest in the idea.
  • A studio or independent investor decides to purchase rights to the film.
  • People are brought together to make the film (screenwriter, producer, director, cast, crew).
  • The film is completed and sent to the studio.
  • The studio makes a licensing agreement with a distribution company.
  • The distribution company determines how many copies of the film to make.
  • The distribution company shows the movie to prospective buyers representing the theatres.
  • The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement.
  • The prints are sent to the theatre a few days before the opening day.
  • The theatre shows the movie for a specified number of weeks
  • You buy a ticket and watch the movie.
  • At the end of the engagement, the theatre sends the print back to the distribution company and makes payment on the lease agreement.

Marketing: The film industry use a variety of different ways to advertise a upcoming future film. They use Posters, leaflets, advertisements on the tv and radio and advertisements in newspapers and magazines to promote the new film.

Exhibition: Audiences get to see films in cinemas, online and on dvds/ tapes.

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