Homework: Production, Marketing, Distribution and Exhibition

Production: In production the film is created and shot. More crew will be recruited at this stage, such as the script supervisor, assistant directors, stills photographer and sound editors. A typical day's shooting begins with the crew arriving on the set/location by their call time. Dressing and lighting can take many hours or even days so they are often set up in advance.
While a scene is being filmed, they are already preparing the next one. While the crew prepare their equipment, the actors are wardrobed in their costumes and attend the hair and make-up departments. The actors rehearse the script and blocking with the director and the camera and sound crews rehearse with them and make final tweaks. Finally, the action is shot in as many takes as the director wishes. The assistant director informs everyone that a take is about to be recorded, Once everyone is ready to shoot the procedure then begins. The clapper, who is already in front of the camera with the clapperboard, calls "marker!" and slaps it shut. If the take involves extras or background action, the AD will cue them ("action background!"), and last is the director, telling the actors "action!” . A take is over when the director calls "cut!", and camera and sound stop recording. When shooting is finished for the scene, the assistant director declares to move on. Call sheets are distributed to the cast and crew to tell them when and where to turn up the next shooting day.With workdays often lasting 14 or 18 hours in remote locations, film production tends to create a team spirit. When the entire film is in the can, or in the completion of the production phase, it is customary for the production office to arrange a wrap party to thank all the cast and crew for their efforts.

Steps of distribution:

• Someone has an idea for a movie.
• They create an outline and use it to promote interest in the idea.
• A studio or independent investor decides to purchase rights to the film.
• People are brought together to make the film (screenwriter, producer, director, cast, crew).
• The film is completed and sent to the studio.
• The studio makes a licensing agreement with a distribution company.
• The distribution company determines how many copies of the film to make.
• The distribution company shows the movie to prospective buyers representing the theatres.
• The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement.
• The prints are sent to the theatre a few days before the opening day.
• The theatre shows the movie for a specified number of weeks
• You buy a ticket and watch the movie.
• At the end of the engagement, the theatre sends the print back to the distribution company and makes payment on the lease agreement.

Marketing: The film industry use a variety of different ways to advertise a upcoming future film. They use Posters, leaflets, advertisements on the tv and radio and advertisements in newspapers and magazines to promote the new film.

Exhibition: Audiences get to see films in cinemas, online and on dvds/ tapes.

Scream Swede

I liked this swede because it was exactly similar to the beginning of Scream, the dialogue was the same as well. I liked this swede also because it was humorous and the the sound digetics and acting made it dramatic and funny.

Avatar Sweeded

This generally made me laugh, the way they used a playground to represent where the Avatar's live. Brilliant!

My Presentation on The Film Industry.

Film Industry Presentation –Molly Clift

THE DARK KNIGHT SPOOF SWEDED

http://youtu.be/3FeDpy3IUHA

The reason I like this swede is because of the designs of the buildings and even tho they didn't have a budget they got the characters mostly alike the original movie. They used the most important quotes in the movie. We could argue that the quotes they used were to describe the characters in the movie. This swede was very well organize to some extent, as they had everything look-alike.

Production, Distrubution, Marketing and Exhibition

Production:

There are 9 stages involved in producing a film which are:

•      Film concept

•      Writing your script

•      Drawing your storyboards

•      Film budget

•      Cast and crew

•      Locations

•      Shooting script

•      Scheduling

•      Equipment that will be needed

Film concept:

•      An idea what the film is about to get a basic knowledge.

Writing your script:

·         Be organised, keep writing any new ideas as they may become useful.

Drawing your story board:

To get a rough idea of at least one scene in the movie

Film Budget:

Be aware not to go over your actual budget

Cast and crew:

Make sure you know how you want the actor to be. Don’t just chose the first one have a couple of actors and see if they fit in the role.

Location:

Travel to many location to see where it fits in your movie.

Shooting script:

A shooting script is essentially a script that breaks the film into scenes, placed in sequence as they are to be filmed on location.

Scheduling:

Plan your day-to-day journey. It will be less stress for you and more time to spend on filming.

Equipment:

Make sure you get the best resources to make your film great. Example your digital video camcorder.

The making of the series of Fast and Furious needed the locations which set what type of cars they chose to use.  For example fast and furious Tokyo drift was mostly promoting east Asia cars. The stages involved in the series are location, film concept, cast and crew and etc.

Distribution:

Ways in which movies gets distributed is by cinemas after being release. After a couple of weeks, depends how rated the movie is, it gets sent on sky movies, Netflix, love film etc. there the movies will stay there for a long, long time. Then about six months after release movie gets send to dvd/Blu-Ray.

Marketing:

Marketing is the most important part of the movie industry as the more the movie gets promoted, the more likely you are going to make a profit.

The ways in which movies gets promoted are:

·         Movie gets promoted on the newspaper

·         Movie gets promoted from the internet, twitter, Facebook other sites.

·         From a song

·         From merchandising (drinks, toys)

The tips to make profits are by making a good advert. Which means the film makers will always use the best bits/parts to show the audiences on a TV advert. Adverts are usually not longer than 30 seconds where it is shown between TV shows etc. By posters, they will either make the more beautiful person to stands out in the poster. Or if the actor or actress is well known. They will stand out more. Nowadays movies are also being promoted on websites that gets more customers daily. It is usually on top or on the right or left side of the page where when you click on the advert. It sends you to a particular website.

The production company can produce toys, and drinks to target kids, of course only if the movie relates to them. The children get these toys and then ask their parents to take them to see it in the cinema, which will lead to over 2 tickets getting purchased.

Exhibition:

Nowadays audiences can engage in films by watching off the internet from websites such as lovefilm.com. There are also many other websites where you do not need to subscribe and watch it illegally. People can wait for about 6 months so it can be release to Blu-ray and dvds. Or we could go to the cinema and watch it there.

Prouction, Distribution, Marketing And Exhibition homework.

Augusto Pitsilides

Media

                                                                Prouction, Distribution, Marketing

                                                                                And Exhibition

Production:

Pre-production all of the ideas, they will choose the type of genre for the film first, then proceed to create a storyline for the film and create a script, the Director(s) and writer(s) will do this, they will then be drawn a series of  storyboards produced (small still images with detailed analysis of specific scenes). Actors for the specific roles will then be auditioned and a cast will be formed

 In the production stage, the film or video piece is created and shot, there will be a variety of people on scene for example:

•Property master

• Script supervisor

•Assistant directors

• Photographer

• Picture editor

•Sound editors.

Source: http://movieretrospect.blogspot.co.uk/2011/12/making-movie-production-design.html

During the production, all of the needed actors will be on set will be called to act out their scenes, this will usually be filmed by more than one camera, so that different angled shots can be taken and edited post production. Microphones and cameras will be used, but they will all be kept out of shot  ( see image left)

Post production the film will then be edited, and eventually put onto film (for cinemas) DVD and blueray and distributed to the cinemas, private viewers and then on DVD to the public.

Distribution:

Distribution is the process of when the movie is made available to watch by audiences, usually primarily via cinemas, approximately 16 weeks after its cinema release, it is put onto DVD/Blueray and available to purchase, a few months after this it is available on paid websites / paid TV such as Netflix and Sky Movies, and after this it is usually available to be aired on TV.

It is done in this order so that the maximum possible amount of money can be made per film.

                                                        

Marketing:

Marketing a film is a very important part of the industry, it is important to inform people of the new releases of your film in hope to gain as many people to watch it as possible, the major 6 ways this is done is:

·         In Cinemas

·         Television and radio

·         Internet

·         Print

·         Merchandising

Many trailers for other movies are often shown in the cinema prior to other films, aswell as posters, and often Cut Outs of characters from the film. These adverts will always preview the best bits of the film, incising people to want to see it

Hollywood spend over $4billion a year in advertising via TV and radio, these adverts are never longer than 30 seconds, these adverts will occur inbetween TV or Radio shows, it is best to aim the advert at the main time the target audience will be viewing, for example do not show a 18+ horror on cartoon network, and also don’t show a new Tom and Jerry film at 10pm on Dave. These adverts will always preview the best bits of the film, alike in Cinema

The internet is a cheap and effective way to advertise movies, companies can pay sites that get vast amount of traffic such as: Twitter, Facebook, Youtube and many others to have adverts of their films. These can often be sidebar adverts, or even unskipable adverts on youtube videos, these are affective as the target audience for Cinema 16-34 spend a lot of time on the internet.

Printing adverts are one of the dying ways to advertise films, these will be short adverts in newspapers and magazines, however these are not as effective as TV and Internet adverts as they do not preview the film.

Merchandising is a useful advertising technique, usually with children films, the production company can produce small cheap toys and send them to fast food companies that will give them as gifts with meals. The children get these toys and then ask their parents to take them to see it in the cinema, which will lead to over 2 tickets getting purchased.

Exhibition:

The audience are shown films in a variety of ways, the main ways are:

·         Theatrical Launch, in cinema viewings

·         Non theatrical viewing, I.E on Aeroplanes, Coaches and in hotels

·         Home Entertainment, being watched on Blu Ray or DVD

·         Subscribed viewers, I.E Netflix and Sky Movies

·         Free To Air TV, after a film has been released for two or more years it is usually shown on TV

A growing way to watch films now is illegally online, this is probably the most simple way, however it damages the business as minimal money is put back into the cycle, eventually leading to bad quality films being made.